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172 Alcester Rd
B13 8HJ.



+44(0)121 442 2500

Frequently Asked Questions

Frequently Asked Questions

Here are a few answers to the most frequently asked questions we are asked. If your question is not answered here, we welcome to ask us directly and contact us
Please click the question to see the answer in the list below.

SEO stands for Search Engine Optimization.  It is a reference to the process of preparing and priming your website in ways recommended by Search Engines, in an effort to improve it's readability by Search Engines, and therefore achieve higher positioning in the natural Search Engine Result Pages.

We feel that a website can cost anything you want it to. 

We recommend that you have a budget in mind of what you can afford. We only charge for the amount of work we need to do.  So based on your budget we can recommend the type of website we can build to meet your objectives.

Always apportion some of your budget to search engine optimisation and marketing.

If you have no idea what your budget is, then just let us know what website you need and we'll give you a quote.

This obviously depends on the size and complexity of the website.  As a rough guide, it takes about 1-2 days per web page.

It will cost as much as you can afford.  If you have a budget, we'll build a solution to meet it.  Or just leave us to make a proposal with the solution we recommend.  If it turns out to be more than you thought, come back to us and we can always trim it down or try to find a cheaper method.

Search Engine Optimization (SEO) is the name given to techniques and methods used to improve your website's performance in the natural listings (free listings) of a Search Engine Result Page.


Pay Per Click Search Engine Marketing (SEM) is the process of setting up and managing a campaign for paid placements (sponsored links) in a Search Engine's Results Page.  These are usually paid per click through to your website.

SERP usually refers to Search Engine Results Pages.

A bespoke website from Ease Technology is a website built entirely from scratch.  After discussing with you and fully understanding your needs, we will develop a website completely tailored to you that meets your;

  • requirements and specification
  • budget
  • deadline

A bookable travel website requires not only a larger investment financially, but a greater investment on time and resources, compared to a brochure or offers only website.

You should see it as opening another branch to your business, in an area where there's plenty of customers, but also plenty of competition.

Your bookable travel website needs to be handled by a travel technology company that you can trust, and has the experience to give you honest, accurate advice.  Ease Technology are certainly the company that can help you with this project, and we have many satisfied customers that can confirm that.

For more help, read our new article, Bookable Travel Websites - Things To Consider.